A BRIEF ABOUT THE COMPANY
Apollo International Limited (AIL) is a part of the
over $1 billion Apollo Group, a leading business house
of India. AIL was set up in 1994 to lead the
diversification ventures of the Apollo Group into new
business opportunities worldwide. The group business
areas include international trade in tyres, tubes,
flaps, general commodities and products; and newer
exciting areas like gaming, logistics and
digitalisation of cinema theatres across the world.
THE SIX BUSINESSES
Tyre Tech Global is one of the largest traders of
tyres, tubes and flaps to various countries from
India. The products of Tyre Tech are of very high
quality and enjoy wide acceptability in the
international markets. It also provides technology
transfer related solutions.
UFO Moviez Limited is the largest networked digital
cinema chain in the world and an end to end service
provider. UFO is the only company in the world to use
MPEG-4 encoding to deliver high definition content
directly into cinema theatres by means of a satellite.
Apollo LogiSolutions Limited offers complete and
comprehensive services including freight station, cold
chain and transportation. Currently, Apollo
LogiSolutions Ltd is in the process of setting up a
Container Freight Station in Panvel, near Mumbai.
Lottus is an established brand in the online gaming
industry, in a very short duration, has made its
presence felt in the Indian entertainment industry
with online gaming and has established itself as a
reliable and socially responsible organizer of various
state Lotteries providing excellent quality of
services and technical expertise .
International Business Division (IBD) is engaged in
trading in a diverse range of products and equipments
including industrial raw material, capital goods,
construction equipment & material, electrical power
equipment, educational supplies, textile items,
automobile & automotive parts etc.
Tag Fashions specializes in the manufacture and export
of premium quality leather apparel, fashion
accessories and leather hard goods accessories. Tag
Fashions aims to provide goods and services of
international quality to its customers across the
globe.
THE CONTEXT & NEED
There was a need, as felt by the top management, to
align all the businesses to a common purpose and
establish a common connect. It was, also, felt that
bringing all business to a single platform and
creating a common culture would help the organization
to gear up for the next orbit of growth.
THE INTERVENTION
Our meeting with Mr. Raja Kanwar, MD, Mr. Kapil
Agarwal, ED and the HR Head confirmed our view that a
Strategic Planning exercise, as a first step to what
we call an ODNA process, would be an ideal path for
Apollo International as a concrete step towards
building a professional culture.
This Intervention focused on the Senior Leadership
team. Two of our consultants spend 10 days on this,
of which 5 days were on onsite facilitation.
First Step
As a first step, the senior Management team, headed by
Mr. Raja Kanwar, decided to clarify and detail the
organisation values. This was facilitated by ODA
through a two day offsite in Ananda in Himalayas.
This offsite had participation from all the six
businesses. The offsite explored the family values of
the promoter group, the values of the leadership team
and looked at the culture that they needed to build.
We also used Enneagram as a tool to help the
leadership team understand their personality types and
connect with each other.
The group then created the core cultural values of the
organisation, and we helped the group to translate
those values to their behavioral indicators during the
offsite.
The Second Step
The senior leadership team met after two months in
Delhi with an objective of creating the Vision,
Mission and the business goals for the group and
individual businesses.
ODA facilitated a two day session where the group came
up with a vision statement “Nurturing Entrepreneurs
through Partnerships.” As part of the ODNA process, we
helped the team work with the fundamental questions –
“what business are we in” and “what is working well in
the system.” This gave an insight to the group that
each business, in their own ways, was nurturing
entrepreneurs, and the parent organization, with its
brand, market reputation, organisational
infrastructure and funds, was, in turn, supporting
each of the businesses.
From this core purpose statement, came the mission
statement - “Nurturing and facilitating
entrepreneurship to build a truly global enterprise by
providing a platform of over three decades of business
experience, reputation, corporate strength and
environment conducive for growth of all.”
The next task was to create Mission statements for all
the six businesses, which was achieved by the end of
the session. It was a great learning to see how a
Vision statement could redefine the business and
create energy. For example, the International Business
Division (IBD), before this intervention, believed
that they were in the Trading business. During the
session, as we facilitated them to closely relook at
their business, they realized that they were actually
about “Bridging key demand-supply gap in developing
countries.”
Tyre Tech Global
“Offering the world a wide range of technologically
superior tyres and be a global player in commodities”
UFO Moviez Limited
“Enhancing the entertainment experience and enabling
the industry to realise their true potential by
creating a global platform of innovative services”
LogiSolutions Limited
“Providing customized solutions for all logistics
needs”
Lottus
“Offering world class exciting gaming products to help
people realize their dreams”
International Business Division
“Bridging key demand-supply gap in developing
countries”
Tag fashions
“Crafting quality leather products for the global
market”
THE ACHIEVEMENTS
• The key outcome was the strategic re-alignment
among the different businesses with the parent
organisation, and a strategy framework for the
corporate
• A shared value system among the top tier of
management created a bedrock for the stakeholders to
work better together
• Common ideals communicated to the company
workforce helped boost loyalty, productivity,
satisfaction, joy, and a sense of contribution
across the levels
• Specific plans were rolled out to make company
values tangible and rewarding through behaviour
modification exercises
• Aligned and stronger set of leaders who could
better guide their teams towards a collectively
defined target
