A compelling powerful vision
and articulated and operationalized values become one of the
most important ingredients for change and transformation.
In a landmark study of
long-lasting, outperforming, and visionary companies,
Collins and Jerry Porras identified something
fundamental that all such companies share: the presence of a
core ideology, which rarely, if ever wavered in the
lifetimes of these companies (which are about a century old
at an average). These organizations were not stagnant
companies: in fact, they were often the leaders in
experimenting and embracing change, but while they were
happy to modify their strategies and operating practices,
they never altered their essential core. These companies,
which include the likes of 3M, HP, Johnson&Johnson,
Motorola, and Walt Disney haven’t merely outperformed the
general markets 15 times, but have even outperformed a
benchmark group of other well-performing, but non-visionary
companies by 6 times.
So why is the Organization
DNA Workshop so important?
Because, contrary to popular thinking, companies are not
built as vehicles for products or services or ideas or
people. Because, the company is the raison d’etre. Because
visionary and high-performing companies ultimately outlast
their founders, their original ideas, their original
products – everything. And they last, and they thrive,
because they have the structures and the rules – the DNA –
which allow them to go on, and on, and on.
How we can help you?
Whether you are a rapidly growing mid-size company focusing
on just keeping up with operations, or a large conglomerate
with smooth, established operations, or somewhere in
between, ODA can help you to discover and define your DNA
and imbue it throughout the organization. As part
of the process, we often go beyond the DNA and also help
organizations to define their Mission (what you do, how you
do it, who do you do it for) and their organizational Goals.
To achieve all this, we conduct an ODNA (Organization
DNA Workshop) exercise using our proprietary methodology.
We have done this
intervention with Apollo International, Vazir Sultana
Tobacco, Nucleus Software and Bharti Telesoft. We have
also helped several business units of various organizations
to create their own vision and mission trough these
organizational DNA Workshop
This Intervention can be
used effectively to:
Articulate a compelling vision
and mission statement for the organisation
Establish individual function
/ department vision statements, linked to the larger
Establish core organisation
values, with descriptive acceptable behaviors, as a
starting point to operationalising values
ODA is in a unique position
within this field to help your organization. Our
Organisational DNA consultants have a strong background
in social and organizational sciences which allows them to
engage with, analyze, and create holistic solutions for
companies taking a consolidated top-down and bottom-up
approach. In addition, our DNA consultants
are able to draw upon our significant track record in team
building and coaching to help imbue the DNA across
organization functions and levels. ODA’s decade-long
facilitation experience with organizations across
industries, sizes, and geographies brings objectivity and
insight to the boardroom as well as the shop floor.
ODA is ideally poised not just
to identify your core, but also to amplify it and create
resonance across the organization.