Organisational values- the Hidden Factor in creating purposeful and successful organisations
In the last 4 weeks, we received quite a few invitations from multiple organizations across diverse sectors to provide our approach to define/ align values to the organizations’ purpose, mission and values. Does this means there is more interest among organisations to create purpose and values or does not have to do anything with the times that we are in? We wondered.
Why do organisations articulate values? The reasons for this are simple to decipher. Values and behaviours drive culture , Culture drives employee fulfilment , Employee fulfilment drives customer satisfaction and Customer satisfaction drives shareholder value. This might sound very simple. But let’s look at it closely. If you are a senior leader, you know that articulating a strategy, creating a new organisation structure or creating some new processes are not difficult things to do when you have a room full of smart people( or at least they think they are smart and smarter than each other).
But the real challenge is what we call the hidden factor. The underlying personal values, deep rooted organisational culture, the mental models and the mindsets. That's why the term, culture can eat strategy for breakfast.
And yet, our work in this area in the last 20 years shows that while a lot of organizations invest in defining values, merely the process of defining values does not lead to employee alignment and engagement. Our experience reveals some common mistakes that many organizations tend to make as they embark on this journey:
Your litmus test.
Do you think your organisation will not compromise the articulated values for financial gains and short term results? Do you have such stories ? If yes, then those values are really operationalised.
If you are part of an organization that seeks to use values to align employee behaviours to drive world-class customer experience, here is a checklist for you to think about:
We look forward to hearing your experiences of shaping and creating value statements and your views on this topic.
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